Main features: WhatsApp Business API-based marketing and CRM solution including shared team inbox, recurring campaigns, official Meta APIs integration, green tick verification, bulk notifications, customer segmentation, click-through ads, chat automation (welcome/out-of-office). Target users: businesses leveraging WhatsApp for customer communication, marketing campaigns, sales follow-up, and customer support, particularly in the Indian market (70% internet users active). Core advantages: 98% open rate and 45% reply rate, significant reduction in Customer Acquisition Cost (e.g., Ladwa reduced from ₹800 to ₹150) and Cost Per Lead (e.g., Ofis Square reduced to ₹30), improved user acquisition (100+ daily users) and sales recovery (₹3 lakh recovered in one month). Pricing: three paid plans (Basic ₹999/month, Pro ₹2999/month, Advanced ₹7999/month) with tiered features, plus free trial available.
