B2Metric

Main Features

Offers an ML-based Customer Data Platform (CDP) with core modules including user segmentation, RFM analysis, campaign flow and management (with A/B testing and real-time analytics), funnel analysis, user flow tracking, retention analysis, audience tracker, churn prediction, Customer Lifetime Value (CLTV) analysis, and Auto ML Studio. Features the AI Agent ChurnShield specifically for customer churn protection.

Key Characteristics

Moves beyond static dashboards to uncover hidden trends via AI/ML Customer Journey Analytics; supports multi-channel data tracking and insights across websites, apps, and emails; offers enterprise-grade scalability and dependability to securely connect and process massive global user data; centralized customer data control eliminates complex ETL processes or manual data cleaning; includes built-in Explainable AI and Anomaly Detection.

Target Users

Growing enterprises seeking business growth and user protection, especially teams in industries like telecommunications, finance (e.g., banking institutions), and media that require deep user behavior insights and refined operations.

Core Advantages

Empowers teams with intelligent automation for predictive analytics, campaign optimization, and copywriting assistance; consolidates all critical metrics into a single source of truth, eliminating data fragmentation; supports rich third-party integrations for a unified, self-service insight hub.

Typical Use Cases

• Türk Telekom: Achieved a 4x increase in campaign return, 60% improvement in campaign efficiency, and a 20% increase in average income.
• Aktif Bank: Increased user retention by 36%, optimized loans by 15%, and completed 90% of data cleaning and analysis.
• BKT Bank: Reduced customer churn by 27%, doubled marketing optimization, and achieved 100% detailed analysis.
• GAIN Media: Reached 60% campaign efficiency, improved revenue by 30%, and reduced churn by 10%.

Frequently Asked Questions

• Main functionality: Transforms customer data into actionable strategies with a unified platform for predictive analytics and marketing automation.
• Competitive edge: Combines AutoML-powered CDP capabilities with AI Agents for end-to-end automation from data cleaning to prediction.
• Integration capabilities: Supports integration with existing tools and software.
• Support and training: Customer support and training services are available.

Pricing Model

Offers a "Get Started Free" trial option; for enterprise-level complex needs and custom solutions, contacting the sales team is required for specific pricing.