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Core Services & Features

Markester provides AI-powered automated outbound systems designed to help B2B companies overcome the pain points of unpredictable referrals, limited reach, and expensive/inefficient broad ad campaigns. Core features include:

  • Customised Cold Outreach: Analyses niche to develop a bespoke outreach strategy that resonates with ideal clients, quick to launch and see results.
  • Specialised Offers for Specific Markets: Dives into the industry to understand core client needs and crafts compelling offers that speak directly to them.
  • TAM Building: Pinpoints ideal prospects by analyzing demographics, firmographics, and buying behaviors, narrowing down the audience to those most likely to convert.
  • Handling: Manages responses, nurtures cold leads into warm prospects, handles follow-ups, engages effectively, and qualifies leads so clients can focus on closing.
  • Advanced AI-Driven Prospecting: Utilizes the latest AI tools to identify prospects most likely to need and engage with services, saving time and increasing efficiency.
  • Omni Channel Approach: Approaches prospects from all angles led by value, utilizing proven cold email frameworks, warm calling strategies, and social outreach with LinkedIn.

Packages & Pricing Models

Packages tailored to what's most important, including:

  • Linkedin Outreach: Expert team builds a LI outreach blueprint, reaching out via personalized DMs to book qualified appointments.
  • DFY Outreach System (Done-For-You): Expert lead generation team takes care of everything—building TAM, crafting cold email campaigns, writing scripts, handling responses, etc. Features a pay-per-lead model, eliminating the need for a BDR team.
  • DWY Outreach System (Done-With-You): Perfect for streamlining outbound efforts while retaining full control over BDR workflow. Team handles list building, copywriting, and system setup; client focuses on running campaigns.

Pricing Details

Flexible pricing based on choice of plans:

  • Monthly Retainer: A fixed cost for consistent, ongoing support.
  • Pay-Per-Lead: Pay only for the qualified leads delivered. Note: A three-month commitment is required at the start to give campaigns a fair chance to succeed, refine strategies, test, and deliver measurable results. Afterward, clients can continue month-to-month with no long-term lock-in.

Campaign Results

  • 100+ Positive responses.
  • 60+ Average positive response rate.
  • 40% Conversion from positive response (Booking rate).
  • Responses from Fortune 500 companies.

Workflow & Timeline

It takes two weeks to prepare and launch the first campaign from contract signing:

  • Week 1-2: Set up email infrastructure (secondary domains and mailboxes) and begin warm-up; simultaneously build lead lists and craft tailored email/LinkedIn sequences.
  • Week 3: First outreach messages go live.

Frequently Asked Questions (FAQ)

  • Domain Reputation Protection? Primary domain is never used for outreach; secondary domains redirecting to the primary are created. Dedicated mailboxes for each secondary domain. Multiple domains allow safe scaling without triggering spam filters.
  • Process Visibility? Outreach messages are sent for client review before sending. Prospect lists are provided for client review before reaching out; lists are refined if targeting criteria don't align.
  • Access to Sending Tool? Full transparency and access provided; clients receive login credentials to monitor campaigns, track performance, and review email activity directly.
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